Makeup

Iconic London Makeup

May 5, 2019
Iconic London Makeup

Get ready to glow

With Summer fast approaching, it’s time to ditch matte and return to the glow! Healthy, dewy skin is always my goal but with warmer weather on the horizon, there is nothing I love more than to really let my skin sparkle in the sunlight. Iconic London are known for their glow getting products, so I was smitten to see how they fared for me. 

*These products have been sent to me for testing and review purposes. All opinions are my own. **Some of the links below are affiliate links, meaning, at no additional cost to you, I will earn commission if you click through and make a purchase.

Iconic London Makeup

Discover more reviews for Iconic London products on my blog: Featuring the Nice to Naughty Palette: Click here to read.

Introducing Iconic London

I love supporting brands that started here in the UK, there is so much out there, that it can be easy to be swayed by international brands, when there is some really amazing products right on my doorstep. Iconic London have been on my radar for a long time. They are very instagram-able and since that is one of the main forms of media I consume heavily, it’s no surprise that I was so familiar with their cult products.

Iconic London is known for being a hit with the Kardashians too, as well as many celebrity makeup artists. I am so glad I have had the opportunity to try some of their products for myself and see if they live up to the hype, they get online. All of their products are cruelty free and many are vegan too.

Iconic London Makeup

Feelunique

Feelunique very kindly sent me these products to review. As they are my favourite online beauty retailer, it was a real dream come true when they reached out. All of these products (and more!) can be found on the Feelunique website. A little tip for you, if you sign up to their free platinum rewards, you can also pick a brand to get 10% off of for life. I actually use my discount on Omorovicza but you can change it every 6 months, so if you have had your eye on Iconic London, why not pick them for now and grab yourself a discount.

Iconic London Packaging

Iconic London Prep Set Glow Spray| £20.50

You may recognise the Prep Set Glow spray, I remember being mesmerised by in on Instagram for a long time before I got my hands on it. I could watch the pearly, pigment swirl around all day. This gives a really soft sheen to my skin, which just makes me look more awake. As I have dry skin, I always want to achieve the look of healthy, glowing skin. There are two shades, Original the pearly pink, which I have and Glow, which is a deeper bronze.

Shimmer

You can see tiny shimmer particles on your face when you use this. I don’t find it makes me look like a glitter ball but they are noticeable, if you are looking hard enough. If you are using this a prep/primer spray, it becomes less detectable, when foundation is applied over top. However, if you want to achieve more of a glowy look, I would advise using it as a setting spray. I have mostly used this to set my makeup, as opposed to a prep spray, as I enjoy the added glow.

Iconic London Prep Set Glow

Spray

You can end up with shimmer blobs on your face, if you hold this to close. So I try to keep it a little further away from my face, then I normally would. It’s not the finest mist I have ever used but it doesn’t spit either.

Glowing

I love the scent of the Prep Set Glow, green tea, cucumber and chamomile make it really refreshing. This shimmer pigment really does brighten my skin, so I feel like it’s more than just a gimmick. It’s beautiful for a added glow, especially if you struggle with dullness.  I don’t think this product will be for everyone. As I said before, the shimmer is visible but if you want to glow, Iconic London is a great place to start.

Iconic London Makeup

Iconic London Illuminator Drops | £30.00

The Illuminator Drops gives me the cheekbones of my glowing dreams. Liquid highlighters have become my new obsession. Ever since trying the Topshop Glow Liquid Highlighter in Blaze (click here to read my review), I have become hooked on the added illumination that a liquid highlighter can bring.

Shades

Iconic London illuminator drops in Original, is every bit as stunning as I hoped. It doesn’t look frosty or heavy on the skin. You can build it up but it only looks more beautiful. The shimmer is so fine, it really does just look like luminous skin but not out of a bottle.

There are four shades available, Original is a perfect match for me but there is also; Shine (pink pearl), Glow (terracotta bronze) and Blush (peachy rose gold). I think the shade selection is good, I would may like to see a medium gold adding for more tanned/olive skin.   

Iconic London Illuminator in Orginal

Wear

I find one drop on each cheekbone is enough, I tap it into my skin with my ring finger, or you can use a damp beauty sponge to blend this in. As it’s so light, it can be applied over or under powder. Despite it being a liquid it doesn’t unsettle or cling to powder like you might expect. The drops melt into the skin leaving behind the most beautiful sheen. This is definitely a new favourite.

Most importantly, the Illuminator drops wear longer than any other highlighter in my collection. By the end of the day my cheekbones are still glowing and that is a feat in itself.

Iconic London Makeup

Iconic London Luminous Powder | £30.00

The Luminous Powder compact is huge, I mean huge. I adore the art deco pattern, it’s unlike anything I own. You can use a small brush and pick out the specific three shades, or you can mix them all together to create a forth. With four options in one palette and containing a whopping 16g of product I think it’s a steal for the price.

Shades

The bronze shade is too deep for me to use separately as a highlighter, so I have been sticking to the gold and lighter champagne shade. All is not lost though, as I have been using it as an eyeshadow and it works a treat. The luminous powder really is a very versatile palette. I haven’t tested it on my decolletage yet but I can imagine it would look amazing for some evening glow in the Summer months.

Iconic London Luminous Powder

Brush

I like to use a Sigma E40 for highlighter. It’s always been my preference to use a smaller brush for more control and the E40 fits perfectly in the difference shades. Iconic does advertise this palette for the body as well and specifically for use with their pro buff brush. Which is a larger kabuki style body brush. With a large brush you can only really mixes these shades, resulting in the golden shade from my swatches (below). If you do however want to be more selective, give a fluffy crease brush a try, it’s always worked a treat for me.

Iconic London Luminous powder

Pigmentation

Although it’s not a blinding highlight, I still love the glowy sheen it gives my skin. I think the finish is beautiful and really wearable and doesn’t add texture to my skin. This is a soft buttery feeling powder and it’s really easy to build up pigmentation. I love that I don’t have to scrub my brush in the pan. I can see myself reaching for this, more and more as the sun makes an appearance.

Iconic London Makeup

Iconic London Lip Plumping Gloss| £19.00

When I saw the shade Nearly Nude it was a instant yes please from me. Soft taupe nudes are what I wear all day, everyday so the colour couldn’t be more perfect for me. There are 6 shades total within the lip plumping collection so if Nearly Nude isn’t for you fear not.

Iconic London Makeup Swatches
From left to right: Lip Plumping Gloss in Nearly Nude, Prep Set Glow Spray, Illuminator drops in Original; blended and heavy, Luminious Powder all three shades mixed, the bronze shade, the gold shade and the champagne shade.

For some reason my camera cannot handle the colour of this lipgloss and it always looks more orange then it actually is. As the rest of the shades are showing up true to colour, I didn’t want edit them to be off. So in a nut shell, this lipgloss is actually a beautiful pinky taupe nude (think Velvet Teddy by Mac) and not the dark orange Gloss it appears to be!

Tingle

The lip plumping gloss does have quite a strong tingling sensation, more then most I have tried. I would say it last a good five minutes. If you like plumping glosses you know what to expect. If you don’t enjoy the sensation then maybe give this one a miss. I do like the appearance of this gloss, it smooths out my lips and give them a good amount of shine and colour.

Iconic London Makeup

Final Thoughts

I can safely say Iconic does more the just photograph well. I am really impressed with the quality and luminous glow these products provide. The name fits! If I was to reccomend one thing, I would say you can’t go wrong with the Liquid Illuminator. I really think it’s a cut above the rest and a product that will convert anyone to team glow. Although they are know for their glowy products and rose gold brushes, I was excited to see they also have lashes, eyeshadows and brow products too. Sometimes it takes trying a brand to really be converted and I think Iconic was definitely one of those for me.

Have you tried Iconic London?

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  • Sandy May 5, 2019 at 2:32 pm

    What a beautiful and thorough review Sam! I really enjoyed this lovely post. Gorgeous photos too! I adore the illuminating drops so much and it would be my to recommendation from the brand too. X

    • violethollow May 5, 2019 at 2:42 pm

      Thank you so much Sandy! I thought I would like them but wow they really are fantastic. I have been using the drops daily ever since xx

  • candice May 5, 2019 at 4:06 pm

    I wish we had ICONIC brand available in South Africa.

    Candice x

    natalyaamour.com

    • violethollow May 5, 2019 at 7:31 pm

      I really hope they come to SA one day! thanks so much for reading xx

  • Anya Dryagina May 6, 2019 at 2:05 am

    Everything is beautiful! I have to try the products of this brand!
    http://www.recklessdiary.ru

    • violethollow May 6, 2019 at 8:21 am

      They really are stunning products, thanks so much for reading xx

  • Naya May 6, 2019 at 7:14 am

    Ok, I seriously want to try every single product mentioned in this review! I have never used Iconic London before, but have a feeling that I might really fall for their liquid highlighters. Thank you for sharing this, Sam! xx

    Naya
    http://www.nayatilly.com

    • violethollow May 6, 2019 at 8:23 am

      I think you would really love their liquid highlighters Naya, it’s ticking ever box for me! Thanks so much for reading xx

  • Yvonne May 6, 2019 at 8:06 am

    This is such a good review! I don’t know this brand so I will check it out! Love the packaging.

    xo Yvonne
    https://www.aproposh.com

    • violethollow May 6, 2019 at 8:24 am

      Thank you so much! every detail is so well designed, I have loved adding these products to my routine. xx

  • Missy May May 6, 2019 at 9:21 am

    I haven’t tried this brand before, but surely wouldn’t mind at all. All the products look so good. Thanks for the introduction.

    https://www.missymayification.co.uk

    • violethollow May 6, 2019 at 10:22 am

      Aren’t their products so pretty! I’m so impressed with the quality and longevity too. Thanks so much for reading xx

  • Bexa May 6, 2019 at 12:51 pm

    Wow, what gorgeous packaging and your photos are absolutely stunning! It sounds like these products give such a healthy summery glow, everything looks so pretty! Thanks for sharing your review Sam, fantastic post, this is definitely a brand I need to keep my eye out for in the future <3 xx

    Bexa | http://www.hellobexa.com

    • violethollow May 6, 2019 at 4:27 pm

      They are all so much more wearable and beautiful on the skin then I imagined! Thanks so much Bexa xx

  • SundayDahlias May 6, 2019 at 5:39 pm

    That illuminator looks heavenly! I would definitely try that one since I’m always on the lookout for some wearable, and long-lasting highlighters!

    http://www.sundaydahlias.com

    • violethollow May 7, 2019 at 9:13 pm

      Its really blown me away! Let me know if you do give it a try. Thanks so much for reading xx

  • Gabrielle May 6, 2019 at 10:10 pm

    Get ready to glow? Yes PLEASE! I’m never more about the glow that during spring and summer; highlighters and bronzed shades become ten times more appealing haha. This collection truly does look fabulous!!

    aglassofice.com x

    • violethollow May 7, 2019 at 9:19 pm

      It really is the season and I’m looking to glow from head to toe! Spoilt for choice with Iconic London, thanks so much for reading Gabrielle xx

  • Melissa Kacar May 8, 2019 at 4:37 am

    I never tried anything from this brand before, but the liquid highlighter looks so stunning! I’m definitely gonna have to check it out! Thanks for sharing! 🙂

    melissakacar.blogspot.com

    • violethollow May 8, 2019 at 7:35 pm

      It’s so beautiful, I hope you get a chance to try it! Thanks so much for reading xx

  • Jade Goddard May 8, 2019 at 12:27 pm

    Wow beautiful photos!! I need to try all thesss products!!

    Jadieegosh   Instagram FacebookBloggerGroup

    • violethollow May 8, 2019 at 7:36 pm

      Thank you so much! A must for a beautiful glow xx

  • Kelly May 8, 2019 at 2:43 pm

    Stunning shots Sam! Iconic should be thank you!
    I have the face mist and although I wasn’t majorly impressed to start with, its growing on me. I love the look of the glosses and their famous liquid highlighter which I am yet to try so I shall definitely note them down! Kelly xx
    https://www.kellilash.com

    • violethollow May 8, 2019 at 7:42 pm

      Aw thank you so much Kelly! It’s not something I would use daily but I do like the face mist if I’m feeling extra glow. The Liquid illuminator is so beautiful its become my new favourite. Thanks so much for reading Kelly xx

  • Hannah May 8, 2019 at 3:16 pm

    What an amazing post! I want everything you’ve spoken about here, Iconic London seems like a great brand, and I can’t believe I’m yet to try it xx

    Hannah | luxuryblush

    • violethollow May 8, 2019 at 7:44 pm

      Aw thank you so much! I’m so glad I got the chance to try these amazing products, I have definitely found some new favourites xx

  • The Exclusive Beauty Diary May 8, 2019 at 6:20 pm

    I didn’t know for ICONIC brand, but after this post I need search for them. I like all of products and these golden shades look perfect for summer after little bit of sun kiss on skin. You are completely right these products are very Instagram-able and your photos are amazing. I really love all of them.

    New Post – http://www.exclusivebeautydiary.com/2019/05/the-ordinary-hyaluronic-acid-2-b5_5.html

    • violethollow May 8, 2019 at 7:47 pm

      I’m so glad I could introduce them too you! Definitely amazing for summer, I have found some new favourites. Thanks so much for reading xx

  • Jenny May 8, 2019 at 10:59 pm

    I’m all about products that give my skin a nice glow and these all sound wonderful! Also how incredible are your up-close texture shots, I’m obsessed with them!

    ♥︎ Geeky Posh

    • violethollow May 9, 2019 at 9:14 pm

      Thank you so much Jenny! These products look like they would be to much but they give such a perfect lit from within glow. Thanks so much for reading xx

  • Marisa Cavaleiro May 9, 2019 at 9:49 pm

    Never heard about that brand but I’m impressed about the shades and the glowy products!!
    xoxo

    marisasclosetblog.com

    • violethollow May 10, 2019 at 9:59 pm

      So glad I could introduce you! they have such beautiful glowy products, I’m hooked. Thanks for reading xx

  • Mercy May 10, 2019 at 2:47 am

    Seems like an excellent brand. The packaging is neat and shades look glam.

    http://www.busyandfab.com

    • violethollow May 10, 2019 at 10:06 pm

      So perfect for a summer glow, thanks for reading xx

  • Radi May 11, 2019 at 8:16 am

    This brand looks incredible just by looking at these photos. Lovely!

    http://www.fashionradi.com

    • violethollow May 11, 2019 at 9:20 pm

      Really impressed with what I have tried, have been using these non stop. Thanks so much for reading xx

  • E May 12, 2019 at 1:08 pm

    Iconic is one of my fav makeup brands, I love all its products but I have to confess that this Illuminator is just amazing.
    Kisses,
    E.
    https://www.withcapitale.com/2019/05/cherry-blossom-instagram-tutorial.html